Sumary of Renner and Youcom launch the first 100% blockchain-tracked jeans in Brazil, in partnership with Abra…:
Launched the first denim pieces in the country 100% tracked using blockchain.
In addition to the cotton-producing farms, the companies that participated in the project together with Renner and Youcom
It is a long journey to be able to take this certification to the palm of the consumer’s hand, who is more demanding.
The launches, three models of Renner women’s jeans and two models of Youcom
Women’s jeans, are the result of a partnership with responsible fashion and allow customers to make increasingly conscious choices, says Lojas Renner Product Director Henry Coast.
Blockchain technology encrypts and records data in a distributed way, ensuring its authenticity and preventing any changes.
