renner and youcom launch the first 100 blockchain tracked jeans in brazil in partnership with abra

Renner and Youcom launch the first 100% blockchain-tracked jeans in Brazil, in partnership with Abra…

Sumary of Renner and Youcom launch the first 100% blockchain-tracked jeans in Brazil, in partnership with Abra…:

  • Launched the first denim pieces in the country 100% tracked using blockchain.
  • In addition to the cotton-producing farms, the companies that participated in the project together with Renner and Youcom
  • It is a long journey to be able to take this certification to the palm of the consumer’s hand, who is more demanding.
  • The launches, three models of Renner women’s jeans and two models of Youcom
  • Women’s jeans, are the result of a partnership with responsible fashion and allow customers to make increasingly conscious choices, says Lojas Renner Product Director Henry Coast.
  • Blockchain technology encrypts and records data in a distributed way, ensuring its authenticity and preventing any changes.

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