Sumary of Renner and Youcom launch the first 100% blockchain-tracked jeans in Brazil, in partnership with Abra…:
- Launched the first denim pieces in the country 100% tracked using blockchain.
- In addition to the cotton-producing farms, the companies that participated in the project together with Renner and Youcom
- It is a long journey to be able to take this certification to the palm of the consumer’s hand, who is more demanding.
- The launches, three models of Renner women’s jeans and two models of Youcom
- Women’s jeans, are the result of a partnership with responsible fashion and allow customers to make increasingly conscious choices, says Lojas Renner Product Director Henry Coast.
- Blockchain technology encrypts and records data in a distributed way, ensuring its authenticity and preventing any changes.