serenas style changed the game in fashion business

Serena’s style changed the game in fashion, business

Sumary of Serena’s style changed the game in fashion, business:

  • From glossy magazine covers to generation-defining on-court styles, Serena Williams took a bow at the U.S. Open on Friday, having rewritten the fashion playbook for female athletes while building an empire of her own.
  • The 23-time Grand Slam winner chose the bible of women’s fashion, Vogue, to announce she was “evolving away from tennis,” before taking to the court in her bedazzling Nike sneakers at the U.S. Open this week under the watchful eyes of the magazine’s grand dame, Anna Wintour.
  • Subscriber Only Stories “Style and sport have always been closely intertwined, but no athlete embraced the power of fashion like Serena Williams,” Katie Abel, executive editor of Footwear News, told Reuters.
  • Williams quipped to the Associated Press: “When it comes to fashion, you don’t want to be a repeat offender.
  • ” The moment was an instant classic and showed she could harness fashion to disrupt the status quo, said Katie Lebel, a researcher of gender equity in sport and assistant professor at the University of Guelph.

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