seven luxury brands come together in an augmented reality exhibition with british vogue and snapchat

Seven luxury brands come together in an augmented reality exhibition with British Vogue and Snapchat

Sumary of Seven luxury brands come together in an augmented reality exhibition with British Vogue and Snapchat:

  • They will also be able to access all of the exhibition’s augmented reality experiences, from Balenciaga’s dark and opaque space to Stella McCartney’s digital bees pollinating fungal spores; the illusionistic design of Gucci and the opulence of space of Versace, where your legendary Medusa comes to life.
  • In addition to discovering exclusive archival clothing from these major fashion houses, thanks to a simple Snapchat scan, visitors will be able to try them on virtually, as will Snapchatters from around the world via the Snapchat Lens carousel and the Dress Up tab in Lens Explorer.
  • British Vogue and Snapchat have teamed up to deliver the first immersive and interactive augmented reality fashion show in history.
  • Technology drives inclusion At the La Malmaison Art Center in Cannes, seven spaces were assembled and transformed to pay homage to the creative universes of Dior, Gucci, Balenciaga, Kenneth Ize, Richard Quinn, Stella McCartney and Versace.
  • For the first time, apparel from seven of the world’s leading luxury fashion houses is transformed through immersive digital experiences and personalized Snapchat lenses, making fashion from established designers accessible to everyone.
  • Using augmented reality, Vogue x Snapchat: Redefining the Body is an exhibition that invites everyone (regardless of race, gender, sexuality and size) to experience and enjoy fashion from some of the best designers and luxury brands in the world.
  • The brands were chosen for their subversive vision of fashion, and they try, through their collections, to challenge stereotypes, norms and conventions related to It is precisely this creative aspect that visitors to the exhibition can now discover through augmented reality experiences.

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