seven luxury brands come together in augmented reality exhibition with british vogue and snapchat

Seven luxury brands come together in augmented reality exhibition with British Vogue and Snapchat

Sumary of Seven luxury brands come together in augmented reality exhibition with British Vogue and Snapchat:

  • In addition to discovering exclusive archival clothing from these great fashion houses, thanks to a simple Snapchat scan, visitors will be able to try them on virtually, as will Snapchatters from around the world via the Snapchat Lens carousel and the Dress Up tab in Lens Explorer.
  • Curated by Edward Enninful, European director of Vogue, was presented at the Cannes Lions creativity festival.
  • Through this exhibition and augmented reality in general, we hope to introduce new levels of accessibility, creativity and expression to the world of fashion and design, said Evan Spiegel, co-founder and CEO of Snap Inc. Ode to digital fashion Following the news of the launch of Meta’s first digital fashion store, with
  • Technology drives inclusion At the La Malmaison Art Center in Cannes, seven spaces were assembled and transformed to pay homage to the creative universes of Dior, Gucci, Balenciaga, Kenneth Ize, Richard Quinn, Stella McCartney and Versace.
  • They will also be able to access all of the exhibition’s augmented reality experiences, from Balenciaga’s dark and opaque space to Stella McCartney’s digital bees pollinating fungal spores, Gucci’s illusionistic design and Versace’s opulent space, where his legendary Medusa comes to life.
  • Using augmented reality, Vogue x Snapchat: Redefining the Body is an exhibition that invites everyone, regardless of race, gender, sexuality and size, to experience and enjoy fashion from some of the world’s best designers and luxury brands.
  • It is precisely this creative aspect that visitors to the exhibition can now discover through augmented reality experiences.

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