shein first pop up in lisbon attracts more than 14 thousand visitors

Shein: first pop-up in Lisbon attracts more than 14 thousand visitors

Sumary of Shein: first pop-up in Lisbon attracts more than 14 thousand visitors:

  • The initiative confirmed the success of the fast fashion giant with Portuguese customers: during these nine days, more than 14,000 people flocked to the pop-up store to personally discover the brand’s news.
  • Now, the brand’s temporary store tour heads to other European destinations, passing through Paris (June 23 to July 10), Barcelona (June 30 to July 10), Berlin (July 21 to August 7) ​​and Rome (July 21 to August 7).
  • Founded in 2012, Shein has operations in Guangzhou, Singapore and Los Angeles, as well as other key markets.
  • In addition to Lisbon, this pop-up format was also applied by Shein in Madrid from the 2nd to the 5th of June.
  • From the 4th to the 12th of June, Lisbon hosted Shein’s first physical store in the Portuguese market.
  • The retailer, which is already worth more than the Spanish group Inditex, owner of Zara, and H&M together, currently reaches more than 150 countries with

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