Sumary of Silbon reinforces its management team and signs its new Woman director at Scalpers:
She and she previously worked for franchisees of the Galician group, also linked to Latin American markets such as Panama, Ecuador or Colombia.
In the fall of 2021, it launched its women’s line in its stores and in its e-commerce, although Silbon Woman recently launched its own commercial format by El Corte Inglés.
In parallel, the new commercial director of Silbon, María García Sánchez-Arévalo, has almost a decade of experience and her career has been linked to the Inditex group.
Her goal at the head of Silbon Woman will be to become the reference brand in a traditional segment, offering a collection with good value for money and taking care of details, design, color and production, she has stated.
For her part, María Jesús Martín Fernández worked from 2018 until the beginning of 2022 in the women’s division of Scalpers, launching the line and opening more than a hundred points of sale in Spain and Mexico.
Silbon consolidates its organization chart with two key appointments: it has incorporated María Jesús Martín Fernández, former director of Scalpers Woman, as head of its women’s line and María García Sánchez-Arévalo as the new commercial director.
With Pablo López and Juan Jurado as partners, Silbon was born in 2010 focused on the male wardrobe.
