Sumary of Ted Baker built Animal Crossing island to preview AW21 collections:
- In its first exploration of the gaming market, fashion brand Ted Baker has taken to Nintendo’s Animal Crossing: New Horizons to showcase its autumn/winter 2021 collection and present a virtual brand experience.
- Chung is known for managing the Instagram account Animal Crossing Fashion Archive, where she documents fashion news from the beloved game, as well as working with a wide number of fashion brands on their approach to the virtual market.
- Image: Ted Baker x Animal Crossing A digital version of 20 items from the Ted Baker autumn/winter collection will be available for players to use on their avatars, including party dresses, print shirts and bucket hats.
- Translated into the Animal Crossing world, virtual flower gardens and beachfront piers reference the presentations of the Street Party events, each displayed in a party-like atmosphere within the game.