Sumary of Ted Baker built Animal Crossing island to preview AW21 collections:
In its first exploration of the gaming market, fashion brand Ted Baker has taken to Nintendo’s Animal Crossing: New Horizons to showcase its autumn/winter 2021 collection and present a virtual brand experience.
Chung is known for managing the Instagram account Animal Crossing Fashion Archive, where she documents fashion news from the beloved game, as well as working with a wide number of fashion brands on their approach to the virtual market.
Image: Ted Baker x Animal Crossing A digital version of 20 items from the Ted Baker autumn/winter collection will be available for players to use on their avatars, including party dresses, print shirts and bucket hats.
Translated into the Animal Crossing world, virtual flower gardens and beachfront piers reference the presentations of the Street Party events, each displayed in a party-like atmosphere within the game.
