TF1 negotiates the sale of its 70% stake in the Ykone agency

Sumary of TF1 negotiates the sale of its 70% stake in the Ykone agency:

  • Olivier Billon, Anne Höweler and Matteo Baldi manage Ykone, Cover and Ykone Italy respectively – Ykone Ykone, created in 2008 and integrated into the TF1 group since 2018, is present in 12 countries and currently employs more than 150 people.
  • PARIS (Reuters) – The TF1 group announced on Thursday that it was in exclusive negotiations with the Future Technology Retail fund to sell its 70% stake in the capital of Ykone, an agency specializing in influence marketing.
  • Very recently, Ykone has just taken over the German agency Cover Communications, in order to extend its European network and strengthen its presence in key markets such as Italy.

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