the body shop rebrands skincare away from anti ageing message

The Body Shop rebrands skincare away from ‘anti-ageing’ message

Sumary of The Body Shop rebrands skincare away from ‘anti-ageing’ message:

  • The British elegance brand states it is about returning to its activist roots and moving away from what it calls harmful ‘anti-ageing’ branding.
  • Lionel Thoreau, global brand vice president of The Body Shop, said in a statement: We are taking a big commercial hazard in changing the name of our most popular range, but it is worth it to stay true to our purpose.

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