tommy hilfiger launches play it forward partnership with shawn mendes

Tommy Hilfiger launches ‘Play it Forward’ partnership with Shawn Mendes

Sumary of Tommy Hilfiger launches ‘Play it Forward’ partnership with Shawn Mendes:

  • Launching May 16, the campaign, shot by Craig McDean, features Mendes wearing styles from the 1985 Program collection, which is a more sustainable offering.
  • I’ve always been inspired by Tommy and the iconic brand he built, and I’m excited to share our journey together with my fans, said Mendes.
  • Tommy Hilfiger, owned by PVH Corp., announced on Thursday the launch of its Play it Forward partnership with Canadian singer-songwriter Shawn Mendes.
  • By joining forces with Shawn to learn, share and innovate, we can build upon what we’ve already achieved and take our sustainability journey to the next level.

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