Sumary of Tommy Hilfiger launches ‘Play it Forward’ partnership with Shawn Mendes:
- Launching May 16, the campaign, shot by Craig McDean, features Mendes wearing styles from the 1985 Program collection, which is a more sustainable offering.
- I’ve always been inspired by Tommy and the iconic brand he built, and I’m excited to share our journey together with my fans, said Mendes.
- Tommy Hilfiger, owned by PVH Corp., announced on Thursday the launch of its Play it Forward partnership with Canadian singer-songwriter Shawn Mendes.
- By joining forces with Shawn to learn, share and innovate, we can build upon what we’ve already achieved and take our sustainability journey to the next level.