trackfield continues to expand and celebrates numbers for the first quarter of 2022

Track&Field continues to expand and celebrates numbers for the first quarter of 2022

Sumary of Track&Field continues to expand and celebrates numbers for the first quarter of 2022:

  • Track&Field store project – Disclosure Despite the challenges faced in January, due to the spread of the Covid-19 omicron variant , we had a good performance in the months of February and March – with the integration of physical and digital operations, and in the experiences offered to our customers, highlights Fernando Tracanella, CFO and IR director at Track&Field.
  • Track&Field recorded a 68.1% growth in sales in the first quarter of the year.
  • Also this semester, a series of novelties will be implemented in the brand’s e-commerce.
  • The expansion movement remains robust and will now be anchored by the replication of the Experience Store model — the first store, opened in September 2021 at Shopping Iguatemi São Paulo, consolidated its operation with a universe of experiences linked to well-being and life healthy, we will remodel 6 to 8 own stores during the year 2022.
  • Of these, 252 are already connected to the brand’s omnichannel platform, which promotes initiatives such as the ship from store, in which physical stores function as mini distribution centers, representing 50% of the total sales generated by e-commerce.
  • Income of BRL 21.1 million, 194.4% higher than the same period in 2021.
  • The new franchises must also follow this same concept, says Fred Wagner, CEO of the company.

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