united colors of benetton welcome to the metaverse

United Colors of Benetton, welcome to the Metaverse

Sumary of United Colors of Benetton, welcome to the Metaverse:

  • Invaded by pink – from shop windows to interiors, from hangers to shelves – the public At the end of each game, a virtual card will appear, which will allow the user who has obtained it to go to a physical store
  • After tasting, a few months ago, a space at the limit between the physical and the virtual, United Colors of Benetton is now ready to catapult the public The brand has in fact opened PlayChange – accessible through the Roblox platform -, one virtual store where you can explore and discover a selection of iconic items from the SS22 collection.

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