valentino to go fur free as part of business model redesign

Valentino to go fur-free as part of business model redesign

Sumary of Valentino to go fur-free as part of business model redesign:

  • Italian fashion house Valentino has announced that it is redesigning its business model that will see the label going fur-free starting from 2022 and closing its RedValentino line from 2024..
  • The move aims to redefine its positioning, allowing Maison Valentino to “focus its energies on one single label”.
  • “We are moving full-steam ahead in the research for alternative materials in view of a greater attention to the environment for the upcoming collections.”.
  • To go fur-free, the Italian brand will cease production of its Milan-based Valentino Polar fur company at the end of 2021…

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