Sumary of Vetements introduces VTMNTS to redefine traditional luxury:
- Published Jul 23, 2021 Reading time 2 minutes Download Print Text size aA+ aA- Published Jul 23, 2021 Vetements, the Zurich-based fashion brand founded by Demna Gvasalia and his brother Guram in 2014, revealed on Thursday its latest project dubbed, ‘VTMNTS’.
- Vetements introduces VTMNTS to redefine traditional luxury – VTMNTSThe brand that’s short on vowels, made its debut with a Spring 2022 menswear collection with an impressive 100 looks, acting as a symbolic reference to show its 100% commitment to the fashion industry.
- The collection includes genderless styles rooted in traditional menswear, while the traditional logo was replaced with a barcode — set to become a signature brand element.
- The reveal follows weeks of speculation after Vetements announced a “secret project” with a mysterious teaser video and private Instagram account, during Paris Fashion Week last month.