Victoria’s Secret launches its first new fragrance in five years

Sumary of Victoria’s Secret launches its first new fragrance in five years:

  • The campaign has been shot by photographer Zoe Ghertner and is styled by Camilla Nickerson.
  • The launch comes with a campaign led by women, featuring social advocates, herbalists, artists and creatives.
  • Me and celebrates individuality in its most natural form,” explained Kristen Lagoa, vice president of merchandising, beauty and accessories at Victoria’s Secret.
  • Victoria’s Secret puts on sale on Tuesday, July 19 in the United States its first new fragrance in five called Bare Eau de Parfum, it is a launch of fine perfumery and adapts to the body chemistry of each person to create a scent that is unique – Victoria’s Secret To achieve this effect, this is the first fragrance on the market to use Cryptosym technology, capable of encrypting fragrance formulas and protecting them from future replication.

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