Sumary of Victoria’s Secret outlines post-separation plans for stores and digital development:
- Victoria’s Secret has been busy reworking its assortment and image in order to appeal to contemporary intimates consumers – Instagram: @victoriassecret The Victoria’s Secret business, which also includes the Pink lifestyle label, is expected to split from L Brands’ other main banner, Bath &
- Co. In the run-up to the separation, the lingerie retailer has been busy reworking its image and assortment, as part of an overall strategy of realigning its business with the changing values of the intimates industry.
- ” Victoria’s Secret, which currently boasts 520 retail locations in more than 70 countries around the world, will also be focusing on the evolution of its international business.
- As well as developing more country-specific web platforms that are not only accessible in different languages, but are also tailored to local preferences and tastes, the retailer will pursue further regional expansion and seek to increase its international store count.
- Indeed, the company’s go-forward physical retail strategy includes both investment in and rationalization of its existing fleet, as well as the roll-out of the retailer’s new “store of the future” concept, set to start testing in fall of this year.