Sumary of Victoria’s Secret wants to return to the runway:
- Victoria’s Secret wants to return to the runway, and probably in the not too distant future.
- The troubled lingerie brand has been busy implementing its new marketing strategy, having put to rest its bedazzled angels for a more inclusive image, changing everything from its pink store interiors to its cast of models and spokepersons, to bringing relevance to its collections.
- The company is set to becomes its own entity from August, partially breaking away from parent conglomerate L Brands, and will begin testing a new retail format outside of shopping malls.
- In a virtual presentation Victoria’s Secret CEO Martin Waters stated: “We have historically had a very significant amount of our marketing spend that was around the fashion show, and we saved that money in the last two years.