wil beedle exits allsaints after 18 years to focus on shoreditch ski club brand

Wil Beedle exits AllSaints after 18 years to focus on Shoreditch Ski Club brand

Sumary of Wil Beedle exits AllSaints after 18 years to focus on Shoreditch Ski Club brand:

  • AllSaints creative director Wil Beedle has left the British fashion label after 18 years, 10 of which he was at its creative helm.
  • In a brief Instagram message, AllSaints said: “We wish him all the best for the future and are excited to see SSC grow.
  • ” Beedle was appointed as menswear director at AllSaints back in 2006, before being promoted to chief creative director in 2012, working alongside the then newly appointed CEO William Kim.
  • A year later, AllSaints made its New York Fashion Week, showcasing its Spring/Summer 2014 collection.
  • In 2018, Beedle launched his new brand Shoreditch Ski Club in Selfridges, a sustainable label making puffer jackets from recycled fibres.

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