Yohji Yamamoto launches his new collaborative brand Wildside

Sumary of Yohji Yamamoto launches his new collaborative brand Wildside:

  • The release also includes collaborations with galleries and artists who have a close affinity with Yohji Yamamoto Inc.
  • The company said that military, work and sports are the keywords of the brand with elements drawn from the essence of Yohji Yamamoto reconstructed with a casual taste.
  • Wildside Yohji Yamamoto Distinguished by Yamamoto’s signature color, black, Wildside is more than a fashion brand, with collaborations in a wide range of disciplines including art, interior design and lifestyle.
  • Yohji Yamamoto has launched a new brand and concept project, under the name Wildside Yohji Yamamoto, and will open a flagship in Japan for the brand this fall.
  • Launched this week, Wildside is currently only an online platform.

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