alibaba grows metaverse presence with luxury tmall fashion show

Alibaba grows metaverse presence with luxury Tmall fashion show

Sumary of Alibaba grows metaverse presence with luxury Tmall fashion show:

  • To celebrate, the company will be heading into the metaverse alongside global luxury labels for an augmented reality (AR) fashion show and an exhibition using Extended Reality (XR) showcasing the future of retail.
  • The Tmall Luxury Pavillion already began its celebrations last week during a shanghai-based gala, during which representatives from the likes of Richemont, Kering, LVMH and OTB were in attendance.
  • Before ‘metaverse’ became a buzzword, we had already transformed this buzzword into a commercial reality, said Janet

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