Sumary of Running brand On partners with Trove to launch ‘Onward’ resale:
- The brand added that it hopes to diversify the programme to include apparel in the near future.
- Swiss performance sportswear brand On has launched ‘Onward,’ a new resale site and online trade-in programme powered by Trove, the recommerce operating system.
- The ‘Onward’ initiative is an extension of the Swiss sports brand’s existing ESG initiatives, focusing on driving sustainability through innovation and elevating circularity across its product portfolio.
- Gayle Tait, chief executive of Trove, added: On is revolutionising the running experience with its sustainability-focused, high-performance designs, and as a global master with a highly engaged worldwide community, the brand is uniquely positioned to help tackle environmental challenges.