this period care brand wants to reimagine periods to be powerful

This Period-Care Brand Wants to Reimagine Periods to Be Powerful

Sumary of This Period-Care Brand Wants to Reimagine Periods to Be Powerful:

  • That’s always disturbed Nadya Okamoto, who, since 2014, has fought to destigmatize periods and end period poverty through her nonprofit, Period, where she led young activists in increasing the accessibility of menstrual-care products..
  • Cofounded by Okamoto and her friend Nick Jain in February 2020, August was born out of the gaps they identified in period care, thanks to the numerous Zoom conversations they had with young menstruators around the world..
  • The team also created Ask August, a database filled with answers (verified by doctors) to commonly asked questions about periods..
  • And this week, August introduced period-care products individually and in the form of customizable monthly subscription boxes, allowing consumers to choose from tampons, pads, and liners of various absorbencies to create the perfect set that works for them..
  • “By reimagining that culture around period stigma, we needed better products from a brand that stands for its values,”.
  • But most importantly, the brand is the first of its kind to cover the tampon tax — a sales tax imposed on feminine-hygiene products that still exists in 30 states — for every consumer;…

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