Sumary of Scotch & Soda opens a flagship store in Milan:
Text size The premium brand of clothing for men, women and children, based in Amsterdam, has inaugurated a new flagship store in Milan on two floors for a total of 185 square meters at the number Scotch & Soda The opening in Milan strengthens our presence in Italy, a market that we consider rich In fact it represents a great opportunity to reach new local and international customers in a prestigious location, commented Frederick Lukoff, CEO of Scotch & Soda.
The retail expansion plan will continue in the second half of 2022, with further direct openings in Europe, including a London flagship, Covent Garden, in August.
The interiors reflect Scotch & Soda’s Free Spirit in-store design concept and are inspired by the liberal thinking of Amsterdam, the brand’s hometown.
The store offers women’s, men’s and children’s collections, as well as denim, footwear, eyewear and perfume lines.
This acceleration of the global retail network is combined with the integration of a unified commerce solution and the commissioning from September of a new 27,500 square meter warehouse in Hoofddorp, North Holland.
The wholesale network will also expand in the second half of 2022, with the opening of 9 corners in the Rinascente department store, in key cities such as Milan, Turin, Cagliari and Palermo.
Scotch & Soda The opening represents an important step in the retail expansion of the brand, which has reached its fifth store in the country.
