Sumary of Rider presents collaborative collection with the NBA in celebration of the league’s 75th anniversary:
- Rider joins the world’s largest basketball league, the NBA, to fully reflect the sport’s lifestyle.
- Which still covers the upper part of the robust sole, both in the white model The exclusivity of the model is given by the presence of the commemorative codes of the 75 years – such as the diamond logo.
- A music video headed by rapper MV Bill, who creates a bridge between the NBA and basketball in Cidade de Deus, in Rio de Janeiro (RJ) —, and by fashion, with the NBA – Disclosure The first drop of the collection reflects the universe of North American league in every detail and brings signs that give the commemorative tone to Rider’s designs.
- The luminosity of the gold gives the premium touch that the NBA has on the sports scene, being present on the label, which covers the front of the RNext NBA Slide model, and on a tag that materializes the symbol of the league’s anniversary season – emblem.