Sumary of Lee and Wrangler open a joint denim store:
- Image: Kontoor Brands; Lee and Wrangler retail store in Berlin The store, located on the Tauntzienstrasse, a major shopping street in Berlin, spans over 1,600 square feet and carries a dual fascia with separate windows and frontages for each brand, which will always carry each brand’s current campaigns.
- Image: Kontoor Brands; Lee and Wrangler retail store in Berlin Chris Waldeck, executive vice president, co-chief operating officer, and global brand president at Lee, said in a statement: Europe continues to be a key market for expansion for the Lee and Wrangler Brands.
- Lee and Wrangler, owned by Kontoor Brands, have teamed up to open their first joint denim store in Berlin as part of its continued strategic expansion in Europe.
- Image: Kontoor Brands; Lee and Wrangler retail store in Berlin Kontoor Brands unveil new dual-branded store idea for Lee and Wrangler denim brands Consumers will be able to find jeans from both brands merchandised by gender and fit categories in the store’s main location, with a range of apparel options complementing the jeans.