Sumary of Esprit aims to “reinvent consumer engagement” with the launch of its Futura hub:
Esprit on Friday unveiled its new Futura hub, designed to serve as a hub for business innovation and technological excellence worldwide.
They will also develop new methods to enable the brand to implement new ideas, to deliver breakthrough commerce solutions and to realize [their] new customer-centric vision by bringing their products and unique experiences closer to consumers and wholesalers.
Regional hubs are also to be set up in Asia and America in the future.
Esprit Esprit explains that the launch is part of its corporate-wide digital strategy, which aims to reshape the customer experience by transforming data into insights, and to drive the brand’s global expansion that meets the fast-growing digital transformation in today’s fashion retail .
